Focus Electrics Group

Focus Electrics supplies quality kitchen appliances that provide performance, value, convenience and fun for today’s busy families under the West Bend and Back to Basics brands. Please Click Here to buy on-line.



West Bend®

Bringing reliability & performance to kitchen countertops worldwide.

For cooks who treasure family traditions, West Bend® has a 100 year history of creating kitchen memories for American families, spanning generations with innovative products that deliver great performance, quality, and value. Founded in West Bend, Wisconsin in 1911, West Bend® is among the most recognized small appliance brands known by consumers worldwide for its quality products and services.  


Back to Basics®

Innovative kitchen electrics and seasonal products help you enjoy making the foods you love. 

Back to Basics®  began as a small, Utah based company that sold home canning and food processing products.  Over the years, Back to Basics® has used its inventive product development skills to make a name for itself in the kitchen electrics market.  In 2007, Back to Basics® was acquired by Focus Products Group, LLC. 


Focus Electrics Contact Information 

Retail Sales and Service Phone:   224-513-2335
Consumer Sales and Service Phone:   866-290-1851
                                                                Hours:   8 to 4:30pm    Mon thru Thurs CST  8:30 to 4pm    Friday CST


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